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Meet The Staff

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Gaurav A.Pardeshi

Co-Founder & Chief Editor

Phone: +852-23631786
What is a hidden talent/hobby that no one would expect from you? 
Drawing Sketches.  During my school days, I drew sketches of almost all WWF wrestlers and they were so good, I would actually sell them for 5 rupees each drawing in my school to friends.
How did you come-up with this name A-Desiflava? 
When I was in London doing my postgraduate studies, there used to be an Indian restaurant in Hounslow, London by the name of Desiflava which literally meant Desi (Indians) Flava (Flavour) this name was tinkering in my head from a very long time for some reason, so when planning the magazine I thought of using the same name but giving the flavor of readership for Desi’s by way of a magazine instead of food . I added an ‘A’ before Desiflava so that it could help with SEO and also one Vaastu consultant suggested adding this alphabet ‘A’ before the name of the Magazine.

Neha Pathak

Co-Founder & Director

Phone: +852-23631786
What is your biggest professional achievement so far?
I was the first 5 finalist at the Gladrags Mrs.India 2011 that was a reality tv show on NDTV channel in India. I was chosen among thousands of contestants at the auditions and was also the winner of pageant Most Glamourous Mrs.India in the same pageant. 
What is a hidden talent/hobby that no one would expect from you? 
Dancing.  I used to be a professional classical and Bollywood dancer.  If you see me dancing you wouldn’t say I’m not a professional.
Why did you join hands with Gaurav on A-Desiflava?
I could relate to his view that there was a big gap in the Hong Kong media for the expat and lower to middle-income group of Indians living in Hong Kong. There were very few Indian magazines in Hong Kong in 2012, and also they were only reaching the top businessmen, high-income elite societies Indians in Hong Kong. A-Desiflava is meant to target the readership of lower to a middle-income group of expats and south Asians community of HK.

Preeti Wadhwa

Sr.Ad Sales Manager

Phone: +852-64348876
What was your favorite childhood tv show?
I have always been an ardent fan of Cartoon Network right from my childhood. Tom & Jerry, Dexter’s Laboratory and Addam’s Family were a few of my favorite shows. Apart from these, I loved watching shows like, I Dream of Jeannie and Bewitched, which were also popular at that time. I wonder if the next generation would ever get an opportunity to witness all these amazing shows.
 
What is a hidden talent/hobby that no one would expect from you?
Well, specifically nothing is hidden from my near and dear ones. However, people are yet to discover my inclination towards photography, which I also happen to be good at. I love taking pictures and hopefully, somehow, I will be able to convert my passion into my profession.
 
What do you enjoy the most with your job at A-Desiflava magazine? 
My professional background goes way back to 2014 when I had started working with Autocar India magazine. Since then, I have been fascinated with this industry and the work pattern. It has been a great journey with A-Desiflava, since the company allows me to socialize with and get to know different people.

Archita Bisht

Managing Editor – Print & Website

Phone: +852-90328383
What was your favourite childhood tv show?
I was very fond of the show Full House. My parents were the ones who exposed my brother and I to all kinds of sitcoms when we were kids but Full House was definitely my favourite. It was such a light-hearted family show with each episode ending with some kind of message about family ties. I still go back to watching it from time to time.
What is a hidden talent/hobby that no one would expect from you? 
Since I was a child, I think one thing that people were always surprised at, was the fact that I spoke (and still speak) perfect Hindi. This probably has to do something with being brought up all over the world and mostly going to international schools, so people assume that I would not be in touch with my mother tongue.
What do you enjoy the most with your job at A-Desiflava magazine? 
I always knew that I was going to go into the communications field. I enjoy telling stories and most of all, I like to speak my mind. At A-Desiflava, I can now speak my mind to thousands of people. And for someone who likes to get her point across, I quite like to be able to write about things that don’t just matter to me personally but also issues that our audience can relate to.

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